Symporo — three design directions

Three standalone, hand-coded one-pagers. Zero WordPress. Same German content, same imagery, three distinct visual worlds. Open any of them to see the full redesign.

The existing site's navy + bronze palette reads "private equity hospitality" more than "natural / bio / healthy / sustainable." Each direction below reimagines that from a different angle — a premium-editorial take, a warm biophilic take, and a bright market-hall take. All three keep the original German copy, the Germany map, the stat block, the CEO quote, and the 9 portfolio brand logos.
01 · Editorial
Gemeinschafts-
verpflegung für Kinder,
Senioren & Betriebe.
Direction 01

Farm-to-Table Editorial

Cream, deep forest green, warm bronze accents. Editorial serif display paired with clean sans. Magazine-style layout, numbered sections, generous whitespace, photo-led. Premium but grounded — think a confident B2B group with a design-conscious masthead.

Open direction 01
02 · Biophilic
Gemeinschafts-
verpflegung mit
Wurzeln — vor Ort.
Direction 02

Biophilic & Organic

Moss green, terracotta, warm cream, ochre. Rounded forms, hand-drawn leaf motifs, paper-texture backdrop, floating elements. Most directly conveys "natural / bio / sustainable" — the warmest and most tactile of the three.

Open direction 02
03 · Market Hall
Gemeinschafts-
verpflegung

für Kinder. Senioren. Betriebe.
Direction 03

Modern Market Hall

Crisp white, sage green, sunshine yellow. Bold geometric sans, big numerals, ticker, yellow highlight blocks. Feels like a modern Markthalle — bright, energetic, professional. Hits "fresh / healthy / tasty" hardest; avoids artisan roleplay.

Open direction 03

How to read all three

I deliberately made them feel like different companies on purpose — so the contrast is sharp enough to actually decide. To get the most out of the comparison:

All German copy from your original site is preserved verbatim (four pillars, services subhead, stat labels, Frech quote, footer address). Portfolio brand logos are all 9 — Hanse Menü-Dienst, Campus Catering, Herweck, BVS, Caseda, Porschke, Hamburger Küche, Betriebsverpflegung Nord, Schweissgut. Zero WordPress code, zero wpbakery, zero thegem — just hand-written HTML/CSS with a few lines of vanilla JS for scroll reveals and animated stat counters.

Symporo Culinary Group · design exploration
Three directions · April 2026